You're performing. You're delivering. And you're running on fumes.
Executive coaching for senior leaders in healthcare, security and high-stakes roles who have outgrown their last promotion.
17 years commanding 120-person medical teams • German General Staff College • Postgraduate Executive Coaching
30 minutes. No obligation. Just clarity on what's holding you back.
You didn't get to this level by accident.
You’re smart. You’re driven. But the decisions are bigger, the stakes higher, and the margins for error thinner — at work and at home
I know the feeling. While walking our dog at 0630 in Berlin with my wife, I realised the same discipline that served me in uniform is what high performers now need to protect their edge.
The executives who break through this ceiling don't do it by working harder. They do it by getting radically clear on what actually matters — and building the discipline to protect their energy for those things. That's what strategic coaching delivers.
This isn't life coaching. This isn't therapy. This isn't someone with a weekend certification telling you to journal more.
This is a disciplined, structured coaching programme built on 17 years of military leadership, multinational command experience, and postgraduate-level coaching methodology — delivered by someone who has led teams of 120 through high-pressure operations and trained at the German General Staff College.
I work with executives who are already good at what they do — and who want to become exceptional.
This is how we will work together
Tier 2 - Extended Coaching Partnership – 8 Sessions £3,800 | Remote via video | Includes AI enhancement
For leaders who want to integrate modern tools with proven command principles.
Tier 1 - Core Programme – 6 Sessions £2,200 | Remote via video
Using the military-grade GROW framework. Ideal for executives in healthcare, security, or high-stakes leadership roles.
Tier 3 - VIP Intensive / Corporate Retainer (future offer) - From £1,500/month or £4,500 for weekend intensive
For teams or founders ready for deeper transformation.
Recent clients have reported:
“Reclaimed at least 4+ hours per week by eliminating low-value commitments” - Healthcare Executive
“I established work-life boundaries that had eroded over years of high-tempo operations” – Military-Transition Leader
“Achieved measurable clarity on next-level goals within 6 sessions” – Consultant, NHS
I'm Rob McCubbin — a serving British Army officer, executive coach, and the person who spent 17 years learning the hard way that high performance without strategic clarity is just sophisticated burnout. I've commanded teams of 120 in high-pressure medical operations, trained at the German General Staff College, and hold postgraduate qualifications in executive coaching, leadership, and security studies. I coach because I've seen what happens when talented leaders get the right strategic partnership — and because I've lived the cost of not having one.
Currently based in Berlin, balancing the challenges of international cooperation with family life and helping leaders like you reach their next level.
Three of the most common objections, answered briefly:
"I don't have time for coaching." That's usually the first sign you need it. The programme is designed for people operating at full capacity. Sessions are 60 minutes, remote, and scheduled around your commitments.
"How is this different from mentoring or consulting?" Coaching doesn't give you advice. It gives you a structured process to find the answers that are already inside you — but that you can't access because you're too deep in the weeds. I bring frameworks, accountability, and an outside perspective. You bring the expertise.
"What if it doesn't work?" We'll know within the first two sessions whether this is the right fit. The discovery call exists precisely for this — so we both make an informed decision before any commitment.
Your next level of performance starts with one conversation
Ready to book your free 30-minute strategy call?
No pressure. No pitch. Just a focused conversation about where you are, where you want to be, and whether working together makes sense.
I take on a maximum of 4 clients at a time to ensure every engagement gets my full attention. Currently accepting applications for Q3 2026.
Not ready to book a call? No problem! Let me send you the Commander’s 5 Military Frameworks to read in your own time